Tuesday, 28 February 2017

How Advertising Chooses our Cars and Clothes

Isn’t it curious how automobile advertisements reflect the mentality and attitudes of the society in which we live?  Those in the advertisements are reflections of what the sellers and writers wish their customers to look like.  Ads for high-priced and expensive sedans usually show customers dressed in suits and ties as if they are on their way to a formal event, a party or company business meeting. Ads for station wagons or SUVs lean more towards casually dressed family attire, no more formal than a sweater or sport jacket, but nothing as informal as t-shirts and sandals.  Pick-up truck ads invariably show the “macho” virile personalities.  Girls in truck ads seem like ladies ready to take on the world, while still managing to look like a seductive temptress. Read More: AutosVoice.com

 

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