Many dealerships are so focused on the acquisition of new customers
that they miss opportunities for bringing past customers back,
underestimating the potential of customer retention. There are numerous
benefits of reaching out to those who have bought from your dealership
before.
The Advantages of Customer Retention
The best thing about repeat customers is that marketing to them is much cheaper than advertising to new prospects. Advertising prices have become extortionate, while the cost of emailing or texting customers whose details you already have is minimal. Read More: AutosVoice.com
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